LITTLER SIGNS BIGGEST DEAL IN DARTS HISTORY

LUKE LITTLER has signed a blockbuster ten-year deal with Target Darts in the biggest sponsorship agreement the sport has ever seen.

‘The Nuke’ bagged himself a multi-million-pound contract after becoming a two-time World Champion last Saturday night.

World No1 Littler has earned over £3million in prize money since joining the PDC tour just 25 months ago.

Littler has now agreed a new deal which will see him remain with Target for the next decade.

The contract is structured around potential earnings and bonuses, with Littler also set to receive a cut of sales from products and equipment sold to fans.

Target, the sport’s leading manufacturer, says: “Littler has rewritten the record books, driven unprecedented global attention and introduced darts to a new generation, young and old.”

The partnership began seven years ago and the company has supported the teen sensation throughout his journey on the PDC Development Tour and WDF circuit.

Target’s Chairman Garry Plummer said: “I met Luke at the BDO Youth World Championship Qualifier when he was 12.

“And that day his dad asked if we would sponsor him. We’d never taken on someone so young, but I saw something special in him and saying yes was easy.

“Watching him grow since, as both a player and a person, has been a privilege.

“His achievements on and off the oche have been remarkable, and this new agreement celebrates everything we’ve built together and the exciting future ahead.”

Littler is part of the same stable as former world champions Phil Taylor, Rob Cross and Raymond van Barneveld.

He added: “Target has believed in me from day one. I’m delighted that there are many more years to come.

“From my playing career to my product range, we’ve built everything together and I’m really excited to commit to our partnership long-term and see where we can take this next.”

Warrington thrower Littler parted company with former manager Martin Foulds of ZXF Sports Management last October, bringing an end to a five-year working relationship.

Plummer, a long-standing mentor and close confidant, was a familiar presence during Littler’s run to glory at Ally Pally over the festive period.

To show his appreciation, Littler personally bought Apple AirPods for every member of staff at the Essex-based Target Darts.

The company has benefited significantly from Littler’s surge in popularity, selling a range of products including children’s magnetic dartboards bearing his image, darts equipment and replica purple-and-yellow shirts.

Image by Taylor Lanning.