
Darts News
PRICE SAYS £1M WORLD TITLE WIN WOULD CHANGE NOTHING
Published 7 February 2026
GERWYN PRICE insists a £1million World Championship win would not change his life.
‘The Iceman’ lifted the Sid Waddell Trophy in 2021 when he conquered Gary Anderson in the final.
World No.12 Price pocketed £500,000 for his triumph, but the top prize at Ally Pally has since doubled, with Luke Littler cashing in.
Price admits winning the whopping seven-figure sum at the major tournament would not alter him.
He told the Tops and Tales podcast: “It is big but I’ve built a platform now where £1m is a lot of money, it is, but it wouldn’t change anything about me.
“It would just go into the pot and just make me be able to carry on doing what I’m doing for a little bit longer.
“I wouldn’t go and buy something for £1m. My life would not change.
“Obviously, it’s what we’re in it for, we’re in it to earn a living and earn as much money as possible but as much as it’s a good prize, it just wouldn’t change.
“I don’t think it’s changed Luke’s life; it wouldn’t change Michael’s life.
“Anyone, I think, in the top 16, 24 in the world, it’s a good bonus but it wouldn’t change their lives or change the way they are.
“Money makes things easier. It does change a lot of people but I like to think that it hasn’t changed me anyway.”
The Markham thrower has shown strong form, reaching the World Masters semi-finals before falling to Littler.
Price was knocked out in the quarter-finals on Night One of the Premier League in Newcastle after squandering match darts in a dramatic 6–5 defeat to Luke Humphries.
He is back in action at the Premier event next Thursday in Antwerp, Belgium, where he faces Gian van Veen.
Image by Taylor Lanning.