SHERROCK LANDS BIG WINMAU PARTNERSHIP
19/03/2026 By Aaron Nijjar
FALLON SHERROCK admits she is “proud” to have signed with darts giants Winmau.
‘The Queen of the Palace’ has joined the world-leading manufacturer as a new Player Ambassador, linking up with one of the sport’s most iconic brands.
The Milton keynes thrower famously made history at the 2020 PDC World Championship with two landmark victories that captured global attention.
Her stunning Ally Pally run proved a turning point for the women’s game, inspiring a new generation of players to step up to the highest level.
Since then, Sherrock’s list of honours has continued to grow, including winning the Women’s World Matchplay and claiming TWENTY titles on the PDC Women’s Series.
Sherrock was awarded an MBE in 2023 and has continued to build on her success ever since.
She told MODUS: “I’m thankful to my team at MODUS Sports Management in bringing me over to the huge legacy manufacturer Winmau.
“It’s an iconic brand in darts and I’m proud to represent them on the biggest stages. I’m really excited about what we can achieve together.”
Phil Borthwick, CMO of parent company Nodor Group, described Sherrock as a “true legend of the sport”, highlighting her influence on the game.
He added: “Fallon Sherrock is a true legend of the sport.
“Her history-making performance at the 2020 PDC World Darts Championship transcended beyond the traditional darts audience, captured mainstream attention, and helped pave the way for more women to compete at the highest level.”
Billy Lovell, speaking on behalf of MODUS Sports Management, emphasised the significance of the partnership.
He said: “With Fallon being a trailblazer in women’s darts, it is only right she is now an official ambassador and sponsored player by the huge legacy manufacturer Winmau.”
Image by Taylor Lanning.
