LITTLER IS A CEREAL THRILLER

LUKE LITTLER has hit the bowlseye by becoming the new face of new cereal brand BEST.

The teen sensation has been snapped up by YouTubers The Sidemen to promote the chocolate and caramel breakfast which launches on Wednesday (March 6).

The teaser video for the brand was released on Littler’s social media on Tuesday night and showcases the darts star tucking into a bowl, whilst throwing three blind bullseyes.

The Sidemen’s Joshua Bradley, known online as Zerkaa, said: “BEST is looking to bring everything the Sidemen is and does into the best possible breakfast product we can create. Directly supporting charities and providing a tasty product that is a healthier option for kids and adults to enjoy on the daily.

“The partnership with Magic Breakfasts is really important to all of The Sidemen as it means we’ll be helping kids who don’t always get a breakfast but would love to get the best start to their day. And having Luke Littler in our ads is perfect, because he’s 100 per cent the best at darts in our eyes, the man’s already a legend!”

Ironically over the weekend Littler complained of feeling sick during an afternoon match because he had missed breakfast – because he wasn’t a morning person!

Littler only last week signed the “biggest deal in darts” after agreeing a multi-year partnership with loyal sponsors Target Darts, believed to be a multi-million pound agreement.

That figure is based on potential earnings and bonuses over the next five to ten years as well as a percentage of sales of products and equipment to arrows fans.

The Brit, who has won £267,000 in prize money this year, has also formed a lucrative partnership with fashion retailer boohooMAN after his Premier League debut.

The brand BEST will also be donating a significant proportion of its profits directly to Magic Breakfast, a UK-based charity that ensures children have access to a filling breakfast, every day.

The Sidemen’s Manager, Jordan Schwarzenberger, added: “It’s brilliant to be working with the BEST cereal manufacturer in the UK, Mornflake, to make this product for The Sidemen, and to have secured such strong distribution with Tesco at the start of this brand’s journey.

“We feel like we have put in place a lot of powerful building blocks for BEST, have got some brilliant stuff lined up to support it moving forward and will give it the best start possible to its life.”