LITTLER TRADEMARKS PHRASE AND LAUNCHES SIDE HUSTLE
28/03/2026 By Aaron Nijjar
LUKE LITTLER has applied to trademark the phrase ‘Born to Win’ while launching a side hustle away from the oche.
‘The Nuke’ asked the Intellectual Property Office to be granted sole rights to the catchphrase.
World No.1 Littler wants to sell goods like clothes and darts using the words but the application is still being examined.
Sunsport also found out Littler is getting serious about his sports card-selling venture.
The teen sensation has just set up a firm to take in money from his lucrative second job.
The 12-time major winner has set up D10 Card Collective Ltd at Companies House, taking inspiration from his trademark double-10 finish on the big stage.
Documents filed with Companies House show the firm operates in the business of “retail sale of games and toys in specialised stores” and “retail sale of other second-hand goods in stores”.
Littler is looking to be the first £3million man in the sport yet that doesn’t stop him from earning extra dough by selling sports cards on eBay.
Cards featuring Littler are currently listed on the online marketplace for thousands of pounds, with a signed version up for a staggering £22,520.
Buyers are told: “Immerse yourself in the world of darts with the exclusive 2025 Panini PDC Premier League Winners Sports Trading Card, hand-signed by Luke Littler.
“This limited-edition card, numbered 3 of only 3, is a must-have for every Premier League collector and fan. The card boasts high-quality craftsmanship and features an autograph printed directly onto the card, enhancing its authenticity and value.
“This 2025 season trading card is a testament to Littler’s success. A timeless piece of sporting history, written in English, that no collection should be without.”
A 2026 Panini Bullseye card is priced at £10,700.
Image by Taylor Lanning.
